Division Sponsors, New Marketing Partners Set for 2008
Division Sponsors, New Marketing Partners Set for 2008
TOLEDO, OH (3-28-08)--Flat Rock and Toledo Speedway are proud to announce the return of a majority of the race car division sponsors for the upcoming 2008 season, the addition of one new title sponsor and the new association with several companies at both tracks.
Moran Chevrolet of Clinton Township, MI and Miller Lite, through O & W, Inc. of Ypsilanti, will again return as co-sponsors of the ARCA Late Model class at Flat Rock Speedway. The duo begins its second year of title sponsorship of the super-fast, sleek Late Models at the ¼ mile paved oval. Moran Chevrolet has been involved with the division for several years, backing Dick Barker's #25. O & W, Inc. is in its second season of sponsorship at "The Rock". The new kid on the block will serve as the sponsor for Flat Rock's ultra-competitive Street Stocks, to be known as the Greater Detroit Auto Auction Street Stocks. Michael Haddon of the auctions, with locations in Port Huron and the Romulus business, just 5 miles north of the track, became involved with Flat Rock last season as the Winner's Circle sponsor.
While the Figure 8 class at both Flat Rock and Toledo is still in negotiations for a title sponsor, the Toledo Speedway Bar and Grille has stepped forward to assist the "Motor City Madmen". The remaining classes at Toledo return with their respective sponsors from 2007. Allegiant Air will again be the presenting sponsor for the ARCA Glass City Gold Cup Late Model Series, which consists of 5 events at the ½ mile paved track. The top 3 point men in the final tally will receive 2 round-trip tickets from Toledo to Orlando, Florida courtesy of Allegiant Air. A title sponsor for the 5 races is still being sought.National City Bank returns to support the ARCA Sportsman class at Toledo again in 2008. National City, which has a strong presence in the metro Toledo and Southeastern Michigan area, has been a sponsor at the track for several years prior to their title sponsorship, which now is in its 3rd season.
Toledo-based A-1 Auto Parts will continue backing the ARCA Factory Stock class. Sportsman driver Gary Denis and his business partner Shane Yoder will enter into their 3rd year of support for the division.
David Maxwell of David's Jewelry, located in Monroe, MI joined the ranks of sponsorship last season, pledging his support of the ARCA 4 Cylinder division at both Flat Rock and Toledo. His business has renewed their program to back the class again in 2008.
New Names Join Forces with Tracks
The Cadbury-Schweppes Bottling Company of Toledo will become the official soft drink company of the Glass City oval for the next 3 years. The group features 7-Up, RC Cola, Diet Rite Cola, Big Red Crème Soda, A & W Rootbeer, Hawaiian Punch and Deja Blue Water, along with the Monster Energy Drink line. The company will join forces with Toledo Speedway to promote the 2008 racing schedule among its vendors and customers.
Diversified Transportation Services (DTS), a Toledo-based company, has also signed a 3-year agreement as the Official Emergency Service provider for both Flat Rock and Toledo. The group will service both facilities with ambulance and emergency services and work closely with ARCA and track officials to better serve the emergency service needs of both fans and competitors alike.
Race fans will certainly enjoy the addition of Velvet Ice Cream at the track's concession stands this season! Velvet Ice Cream products will be featured at the newly-created ice cream booths at both tracks, featuring hand-dipped ice cream cones and cups at each event scheduled in 2008. Look for some surprises from Velvet at the Velvet Ice Cream Christmas in July Night July 19 at Toledo.
New race night sponsors (as of this printing) include Lakeshore Utility Trailer Sales, the greater Toledo-area Teamsters Union, UFCW Union of the Toledo area, Big Red Crème Soda, Greater Detroit Auto Auction and Glass Block Sales.
Returning race night sponsors include Belle Tire, the Hantz Group, Federated Car Care, Speedway Tire and Auto, Toledo area UAW Cap Council, Roadway Express, All American Coach, Super Fitness, Hemelgarn Racing, Wendy's Qualite Sports Lighting, Allen Chevrolet-Cadillac, Burge Wrecking, Miller Brewing Company/Metropolitan Distributors, Quality Clutches, Pepsi Cola, Diet Pepsi, Mt. Dew, Aquafina Water, UAW Locals 387 and 3000, Heritage Newspapers, Marco's Pizza, Leppen Chiropractic, Sterling Printing and Graphics and Stoney Creek Auto Parts. Several race night sponsorships are still available.