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How much is the makeup industry worth? The makeup industry was evaluated at $90 billion to $100 billion in 2023. The USA  is home to a variety of innovative and the most popular makeup products across the world. American-made makeup products include top-rated items such as skin-care-infused eyeshadows, bold lipsticks, and luxurious foundations. 

Makeup brands develop these products using ethical manufacturing practices, advanced formulations, and premium ingredients. It is essential to explore the best American makeup brands representing craftsmanship and ingenuity.

Why Choose American-Made Makeup?

Safety Standards and Stringent Regulations

The United States of America includes rigorous regulations for cosmetics safety, governed by the different government authorities such as the US Food and Drug Administration (FDA). However, the FDA does not provide approval to the cosmetics before launching in the market. 

It ensures that cosmetics are safe for usage, requiring ideal labeling and free from the harmful effects. American-made makeup items are familiar due to higher quality and safety standards. 

Innovation and Technology

American beauty brands are popular for innovative production. Several USA brands are focusing on research, development, unique packaging, and modern technology. Therefore, USA-based makeup products feature high-quality ingredients and advanced technology. 

Ethical Practices

Different USA-based makeup brands ensure ethical manufacturing practices for products. It includes sustainable packaging, vegan ingredients, and cruelty-free testing. Brands like Fenty Beauty, Too Faced, and Tarte Cosmetics are promoting social responsibility and transparency in the beauty market. 

Support Local Economy

You can support local businesses by purchasing American-made makeup products. Cosmetics made in the USA offer a huge number of jobs in manufacturing, product development, and distribution. 

Popular American-Made Makeup Brands

Fenty Beauty by Rihanna

Fenty Beauty has brought the ultimate revolution in the beauty industry with a variety of excellent formulas and shades. Music icon Rihanna launched this top-notch beauty brand in 2017, providing a variety of makeup items. Filt’r Soft Matte Longwear Foundation was a standout product of Fenty Beauty, providing ideal coverage with different shades aligning with each undertone. 

Gloss Bomb Universal Lip Luminizer and Killawatt Freestyle Highlighter are perfect cult options. Fenty Beauty is focused on vegan and cruelty-free products made from the ethical ingredients, making it an ideal option for beauty lovers preferring social responsibility and performance. This brand has also considered makeup facts to offer top-notch products.

Too Faced

This beloved brand was founded in 1998 and is famous for its cruelty-free beauty, premium products, and whimsical packaging. Better Than Sex Mascara is a fabulous product in makeup kits, offering dramatic lashes and voluminous without clumping. This brand considered custom cosmetic boxes wholesale to package and present makeup products.

Hangover Primer featuring coconut water has become ideal to create a smooth base while hydrating the skin before application of makeup. This brilliant brand is familiar for its vegan options and cruelty-free formulas. Too Faced is continuously expanding products to align with various skin types and tones.

Tarte Cosmetics

Tarte Cosmetics is better known for offering premium makeup products that align perfectly with your skin. Shape Tape Concealer is a familiar option for long-lasting wear and full coverage. Amazonian Clay 12-Hour Blush ensures a buildable and natural flush of color.

This brand has a commitment to clean, vegan, and cruelty-free beauty, ensuring that products are free of phthalates, sulfates, and parabens. Natural ingredients and eco-friendly packaging have made this brand a distinctive and appealing option in the American makeup industry. This brand is famous for higher cosmetics sales.

Anastasia Beverly Hills

Anastasia Beverly Hills (ABH) was founded in 1997 to transform the brow market with its premium products, such as Dipbrow Pomade and Brow Wiz. This brand has become popular due to its professional-grade products and premium formulas.

ABH has become an ideal option for people seeking to perfect their eyebrows. It has a magnificent collection of eyeshadows, including the Modern Renaissance Palette, ensuring a combo of bold colors and warm neutrals. 

Milk Makeup

Milk Makeup is an innovative beauty brand popular for its minimalist approach to beauty products, providing multitasking items to streamline the makeup process. Blur Stick Primer and Stick Foundation are ideal products offering phenomenal performance and ease of use.

Milk Makeup always considers vegan, cruelty-free, and clean ingredients to offer ethical and high-performance products. This premium beauty brand focuses on sustainable packaging crafted of sustainable and recyclable materials.

BareMinerals

BareMinerals prefers mineral-based and clean makeup options. Original Loose Powder Foundation is one of the popular products, and this brand offers buildup coverage for breathing skin. This brand has become a preferable choice for people who want a natural finish or have sensitive skin.

BareMinerals is a fabulous brand providing cruelty-free items with a commitment to sustainability, using recyclable materials for eco-friendly packaging and promoting environmental sustainability.

Laura Mercier

Laura Mercier, a makeup entrepreneur, launched her beauty brand in 1996 with a vision of developing premium products that help women look best. Translucent Loose Setting Powder is a top-notch product for setting makeup without causing dryness and cakeyness to the skin. 

Caviar Stick Eye Color is a standout product, offering a long-term and creamy formula aligning with a subtle and bold eye look. Laura Mercier is known for her fabulous approach to makeup, ensuring that products emphasize the natural and flawless look.

How is Makeup Produced?

The production of makeup products involves the following steps:

1. Formulation

1. Sourcing Raw Materials

1. Mixing and Blending

1. Packaging and Filling

1. Quality Control and Testing

1. Distribution

1. Regulations